Greatness is in the Detail of Di Bella’s future

Author: Anelle Westray   Date Posted:8 November 2018 

Greatness is in the Detail of Di Bella’s future main image Greatness is in the Detail of Di Bella’s future image

Greatness is in the Detail of Di Bella’s future

The Di Bella journey began 16 years ago in the industrial area of Bowen Hills of Brisbane with one man, namely Phil Di Bella, a solitary warehouse and a single roaster. It wasn’t much at the time, but it certainly constituted a base and beginning for what Di Bella has become today – a premium international coffee company.

 

As a result of the brand’s ongoing success, this year, Di Bella looks to provide discerning coffee drinkers around the world with premium Di Bella coffee. To achieve this goal, the Di Bella team developed a new brand to embark on the next stage of our company’s journey.

 

Di Bella is thrilled to announce our new brand identity and positioning – ‘Greatness is in the Detail’.

 

The new brand was designed to embody the company’s past, as a bespoke roaster, while embracing our future as a premium international coffee company.

 

The brand is a distillation of the pride, passion and detail that the Di Bella team weaves into every element of their craft. It’s a natural progression of what Di Bella has embodied over the past decade and a half. 

 

The company goal, to provide discerning coffee drinkers with premium Di Bella coffee has not changed, it has only grown. The new brand is simultaneously something Di Bella embodies already, and something that we can continue to grow into as the company scales up for new markets, new opportunities and new partnerships.

 

Di Bella is excited to begin phasing in the new brand and foresee its completion by the end of the year.


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