3 questions to ask yourself before ordering your next coffee or purchasing coffee beans?

Author: William Sharpe   Date Posted:13 November 2018 

3 questions to ask yourself before ordering your next coffee or purchasing coffee beans? main image 3 questions to ask yourself before ordering your next coffee or purchasing coffee beans? image

3 questions to ask yourself before ordering your next coffee or purchasing coffee beans?

 

Coffee is a product that is as unique as it is transformational. What this means is that coffee can be blended, roasted and ground. It is a commodity, a good, a service and an experience. And, once you have tasted quality grown and roasted coffee, you will never want to drink another type of coffee again.

 

I recently landed my dream job here at Di Bella, Australia’s second largest roast and ground coffee company. As the company’s Procurement Quality Manager, I focus on the entire production process from sourcing premium green beans, through to roasting, and combine that experience with my passion for working with a wide variety of blends and flavours.

 

My position at Di Bella is to ensure the integrity of the bean’s origin characteristics and unlock the flavours and nuances that the growers want to amplify, and coffee lovers really want to savour. 

 

You don’t have to be a coffee expert to appreciate good coffee. There are many things to consider when choosing a coffee to order at your favorite café or buying one of Di Bella’s specialty blends.

 

It helps to know what it is you like about coffee so the barista can be sure to help you get exactly what you’re looking for.

 

Without getting into the science of coffee flavor chemistry, you can start by simply and asking yourself some simple questions.

 

Do you drink your coffee with milk or without?

Medium to well-developed (dark) roasted coffee is best for milk. Lighter developed roasted coffee is great for a black coffee as it’s fruity, clean and sweet.

 

Is strength or quality of flavor important to you?

A blend that is roasted with the intent to be powerful and robust in flavor may be too much for you, even in milk, but a lighter roasted blend might be underwhelming. Remember, you can always increase the amount of coffee you use to increase the flavor intensity with a lighter roasted coffee.

 

What flavor do you prefer?

Knowing where the coffee comes from tells you a lot about its flavors. Coffee grown in Africa will taste dramatically different to coffee grown in Central America and Asia.
 

African coffee is generally higher in acidity with bright fruity flavors and floral aromas. Central American coffee can exude flavors of cocoa, nuts, brown sugar, malic and grapefruit acidity.

 

Asia coffee can provide a mix of flavor nuances which resemble wine, florals, lemon acidity, herbs and brown spices.

 

Considering the above three questions will help you decide the blend you will enjoy best.

 

At Di Bella, we are passionate about educating our customers. It’s our aim to improve coffee standards in homes, workplaces and cafes by educating coffee lovers on all aspects of the coffee making process.


Leave a comment

Comments have to be approved before showing up